![]() If you need a fancy shape then consider Blue Nile but these diamonds are not for the large part not in stock, James Allen would be another option to consider, but again the diamonds are largely not in stock.I recently made a purchase of diamonds and was treated well and with excellent personal customer service. If you’re looking for high quality in stock diamonds that available for immediate shipping then Whiteflash is your answer. ![]() With diamonds taking weeks to arrive, this is not a customer focused policy and is likely to place undue stress upon your diamond buying experience. ![]() Many customers have reported huge delays in both response and delivery when buying from and this is soured further by the fact that their 30-day returns period begins from the moment you pay. I wish I could redeem by saying their customer service goes some way towards ironing out the errors, but sadly this is not the case. You can save money buying a diamond online, but that does not negate the need for quality. I find their claims of being cheaper than their competitors to be wholly unsubstantiated. The prices directly reflect the quality, or lack thereof. This isn’t a direct comparison as the diamond is 0.10ct smaller than the diamond, but I sacrificed this negligible weight to go for a better cut and a much better-looking diamond – and I still saved money in the process. I found this round brilliant diamond on James Allen – it is a 0.90ct I-VS2 GIA Very Good cut with excellent symmetry. It’s a cheap tactic that is the same as showing an ‘original’ price and a ‘sales’ price. You won’t find the leading vendors doing this. use one of my most despised tactics of showing an ‘in-store’ price VS their price. This comes back to the issues mentioned about filtering. To use the diamond pictured above, it is a round brilliant 1.00ct I-VS2 with a GIA ‘Good’ cut grade, or at least that’s what the title says. But when you consider the poor certification options and the low clarity and color levels on offer, this quickly dismisses any notion of quality/budget balance. So, we know that struggle to follow through on their quality claims – how about those rock bottom prices? When you first open a search for a round brilliant diamond on, the eye is somewhat tricked by what look like very low prices. It is incredibly difficult for customers to search for an Excellent or Ideal-Cut diamond despite the filter tools, the various labs listed have different standards for cut which means you will find GIA Good or Very Good cuts when searching for a top tier cut. Sadly, this is actually one of the better images on which range from non-existent to fuzzy and poor, to the image above – passable, but not great.ī have also been pulled up on their filter tools and search system. Similarly, they also sell diamonds with clarity grades that go right down to SI3 and I1 – these diamonds are simply not suitable for fine jewelry.Īlthough we can see from this image that the diamond isn’t a great cut, it’s not possible to truly analyse the color or clarity aspects. do sell GIA certified diamonds and this lab represents the gold standard of diamond reports, however to sell them alongside diamonds with shady reports is not in keeping with the claims of ‘attention to quality’. This allows companies an even bigger mark up, whilst the customer is left out of pocket with a sub-par diamond. This is always a red flag for me these labs (particularly EGL) are favourites of ‘rack them and stack them’ stores (such as Zales) due to their inflated grades. ![]() offer diamonds with inferior certificates such as IGI, EGL and HRD. Getting straight into it, the diamonds are the first place where falls down in quite a spectacular way. In my experience, do not seem to operate this way and there are various issues in their communication and customer service (more on this later). They have a vague introduction video that gives the impression of an ‘on-site’, family operation, but it would not be the first time that a company has used this clever marketing tactic to give the impression of a personable, small run company. I have used my sources and asked around about but currently very little is known about them on the jewelry circuit. ![]() However, with the bar so high for both diamond quality and customer experience, can compete with industry leaders like Blue Nile, Whiteflash, and James Allen? My detailed review will tell you everything you need to know. They promise unbeatable prices for diamonds and engagement rings together with a keen attention to quality. A CUT ABOVE Diamonds® by Whiteflash ReviewĪ post shared by the faceless diamond companies that we see springing up across the internet, appear to give a personal approach to customers, with introduction videos and a clear, user friendly website.Differences Between GIA, AGS, EGL, IGI Certification Labs.The Angular Spectrum Evaluation Tool (ASET). ![]()
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